About
Becare Digital, built to adapt.
I'm Fernando Justo. I founded Becare Digital in Brazil in 2024, and through it I build useful apps and tools.
- 2024Becare Digital founded
- 5 yearsin digital agencies
- USremotely, for an American agency since 2024
- USP · FGVengineering degree and MBA
The story so far
An engineer first
I trained as a materials and manufacturing engineer at USP in São Carlos, with an exchange in mechanical engineering in Budapest, and later took an MBA in Management and Leadership at FGV.
Five years in agencies
Instead of the steady engineering career my degree pointed to, I went into digital agencies. Since 2024 I have worked remotely for an agency in the United States.
The first attempts
Becare Solutions, an agency for organic social media, and Becare Workouts came first. Neither became the business, and each taught me something the next one used.
2024: Becare Digital
In September 2024 I opened Becare Digital to help companies grow online, with a chameleon as its symbol.
Today: useful apps and tools
Adapting again, I now build useful apps and tools. The first is MovePoints, which gets people who sit all day to stand up and move.
Why a chameleon
A chameleon adapts to wherever it is without stopping being itself. That is the idea behind Becare: tools that fit into real life and change with what people need.
Founder, and author of the blog
Fernando Justo
- Materials and Manufacturing Engineering, USP São Carlos
- Exchange in Mechanical Engineering, Budapest
- MBA in Management and Leadership, FGV
- Five years in digital agencies; remotely for a US agency since 2024
Have an idea or feedback?
A message on WhatsApp is the quickest way to reach me.
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