About

Becare Digital, built to adapt.

A Brazilian company that builds simple apps and websites for everyday problems, founded by Fernando Justo in 2024.

The story so far

  1. An engineer first

    Fernando trained as a materials and manufacturing engineer at USP in São Carlos, with an exchange in mechanical engineering in Budapest, and later took an MBA in Management and Leadership at FGV.

  2. Five years in agencies

    Instead of the steady engineering career his degree pointed to, he went into digital agencies. Since 2024 he has worked remotely for an agency in the United States.

  3. The first attempts

    Becare Solutions, an agency for organic social media, and Becare Workouts came first. Neither became the business, and each taught something the next one used.

  4. 2024: Becare Digital

    In September 2024 Becare Digital opened to help companies grow online, with a chameleon as its symbol.

  5. Today: apps and sites

    Adapting again, Becare now builds simple apps and websites. The first app is MovePoints, which gets people who sit all day to stand up and move.

Why a chameleon

A chameleon adapts to wherever it is without stopping being itself. That is the idea behind Becare: tools that fit into real life and change with what people need.

Fernando Justo, founder of Becare Digital

Founder, and author of the blog

Fernando Justo

An engineer from USP with an MBA from FGV, Fernando has five years in digital agencies and has worked remotely for one in the United States since 2024, the year he founded Becare Digital. He designs and builds its apps and websites, and writes the blog from what he learns doing it.

  • Materials and Manufacturing Engineering, USP São Carlos
  • Exchange in Mechanical Engineering, Budapest
  • MBA in Management and Leadership, FGV
  • Five years in digital agencies; remotely for a US agency since 2024

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